kate Weiser chocolate- Dallas, Texas

Kate Weiser Chocolate, based in Dallas, Texas, is renowned for its artisanal confections and creative excellence. For the 2024 holiday season, I led the creative direction and contributed to product development for the campaign, overseeing packaging design, photoshoot coordination, and tradeshow assets. I designed and sourced packaging for a print run exceeding 30,000 pieces, optimizing vendor negotiations to reduce costs and increase profit margins. The campaign's standout advent calendar earned recognition in Forbes, highlighting our innovative approach to product development, branding, and visual storytelling. I worked closely with our Marketing Director to create cohesive and impactful email assets, ensuring seamless integration with the campaign’s overall vision. Additionally, I created assets and moving GIFs for our Shopify store, optimizing both desktop and mobile applications, directed seasonal site updates, developed B2B pitch materials, and supported our presence at the Gaylord Texan Holiday Pop-up shop. This project reflects my ability to merge strategic planning with impactful design and execution.